Monday, December 7, 2009

The Story of a Japanese Sports Brand ASICS

Another post for femmething. I particularly like this video a lot. I find it very creative and touching...

If you are a fan of running shoes, you sure know about ASICS. But if you are an origami fan, then you shouldn't miss this. This breath taking video on the origin of the Japanese sports brand ASICS is absolutely creative, with a great concept and very interesting. By using origami as the model, what else the Japanese haven't done? Directed by Tim Schierwater and Origami Artist Sipho Mabona, let just start with a piece of blank paper.



Check out ASICS for more.

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-EC



via femmething

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